Iibiyeyaasha baradhada baradhada ee Lay waxay dhammeeyeen ololahooda beeridda gu'ga. Xilligan beeralayda ah, beero ayaa ka dhacay dhul dhan 19 kun hektar (11% in ka badan 2020), in ka badan 70 beerood oo ka socda 18 gobol oo Russia ah, iyo sidoo kale Kazakhstan, waxay u beeri doonaan baradhada PepsiCo. Shirkaddu waxay qorsheyneysaa inay soo goosato oo ay baarto in ka badan 500 kun oo tan oo dalag ah sanadka 2021 (2020 tiradani waxay ahayd 470 kun oo tan) oo loogu talagalay laba warshadood oo PepsiCo ah oo soo saara chips, kuwaas oo ku yaal Moscow (Kashira) iyo Rostov (Azov) ) gobolada. Sannadkii hore, PepsiCo wuxuu bilaabay dhismaha warshad wax-soo-saarka fudud ee Novosibirsk, maalgelinta ku jirta waxay noqon doontaa in ka badan 12 bilyan oo rubles. Dhamaadka xagaaga 2021, waxaa la qorsheeyey in la bilaabo bakhaar baradho ah oo qaada qiyaastii 50 kun oo tan, kaas oo isla markiiba aqbali doona dalagyada beeralayda maxalliga ah si loogu kaydiyo si loo sii farsameeyo ka dib marka la bilaabo xargaha wax soo saarka.
Sannadkan, inta badan gobollada waxaa lahaa qabow iyo gu' roobaad, iyo xilliga beerista ayaa u wareegay 1-2 toddobaad. Si kastaba ha noqotee, iyadoo ay ugu wacan tahay xaqiiqda ah in alaab-qeybiyeyaasha shirkadu ay si firfircoon u isticmaalayaan tignoolajiyada wax-beerashada ee horumarsan, goosashada ayaa la filayaa waqtigii loogu talagalay.
Tusaale ahaan, gudaha Krasnodar Territory, si ay u helaan goosashada hore shantii sano ee la soo dhaafay, wax soo saarka beeralayda ayaa isticmaalaya qalab aan tolmo lahayn, taas oo u ogolaanaysa in ay helaan caleemaha hore iyo goosashada 10 maalmood ka hor marka la koray iyadoo la isticmaalayo technology caadiga ah. Agro-maareeyayaasha PepsiCo waxay markii ugu horreysay ku barteen tignoolajiyadan Jarmalka waxayna ka hirgeliyeen alaab-qeybiyeyaal Ruush ah. Sannadkan, tignoolajiyada la midka ah ayaa lagu isticmaalay dhul dhan 50 hektar. Qalabka noocan oo kale ah ayaa loo isticmaalaa 2-3 sano, ka dib waxaa lagu farsameeyaa alaabta ceeriin ee labaad, taas oo ka ilaalinaysa qashinka isticmaalka beeraha.
Astrakhan, mid ka mid ah soosaarayaasha beeralayda ayaa isticmaala tignoolajiyad kale - biqilka baradhada ka hor inta aan la beerin iyo beeritaanka digriiga oo leh sprouts oo leh qalab gaar ah.
Qaar ka mid ah alaab-qeybiyeyaasha PepsiCo ayaa isticmaalaya beeritaanka baradhada guga ee tiirarka dhulka ee dayrta, taas oo dedejisa beeritaanka guga iyada oo kululeyneysa tiirarka hore ee meelaha khatarta ah ee beeraha. Tignoolajiyadan ayaa horeba loo isticmaalay ilaa 20% dhammaan aagagga ay shuraakada PepsiCo u isticmaalaan beerista baradhada.
Dhammaan hababka iyo tignoolajiyada la isticmaalo ayaa suurtogal ka dhigaya in la helo wax-soo-saar sare oo baradho ah. Shirkaddu waxay la shaqaynaysay alaab-qeybiyeyaasha baradhada ilaa 1996, iyada oo fulinaysa hababka ugu wanaagsan si loo kordhiyo wax-soo-saarka iyo ilaalinta kheyraadka dabiiciga ah. Waxaa ka mid ah tillaabooyinka loo isticmaalo la shaqaynta alaab-qeybiyeyaasha: qandaraasyada muddada-dheer iyo horumarka dalagga mustaqbalka; caawinta iibsashada mashiinada beeraha ee lagama maarmaanka u ah; maalgelinta xarumaha kaydinta khudradda casriga ah ee kuu ogolaanaya inaad ilaaliso goosashada oo aad yarayso khasaaraha; siinta wada-hawlgalayaasha abuur-tayo sare leh iyo deegaanaynta saldhigga abuurka (tan iyo 2018, wax abuurka ayaa ku dhowaad si buuxda u koray ee Russia), taageero la-talinta alaab-qeybiyeyaasha by koox noo gaar ah oo beeraleyda beerta kuwaas oo helay tababar aragti iyo la taaban karo oo halis ah ee Russia iyo dibadda. .
Bishii Abriil 2021, PepsiCo waxay ku dhawaaqday in 2030, PepsiCo + ay qorsheyneyso inay hirgeliso dhaqamada beerashada waara ku dhawaad 3 milyan oo hektar oo ay isticmaalaan alaab-qeybiyeyaasheeda adduunka oo dhan. Thanks to tallaabooyinkan, shirkaddu waxay qorsheyneysaa inay yareyso qiiqa kaarboon laba ogsaydh ugu yaraan 10 milyan oo tan 3 sano gudahood. PepsiCo waxay sidoo kale 100% ka heli doontaa agabkeeda ceeriin ee beeraha ilaha mas'uulka ka ah waxayna ka go'an tahay inay taageerto in ka badan 250 dadka beeraha adduunka oo dhan.
Ruushka, 100% alaabta ceeriin ee wax soo saarka jajabyada baradhada ayaa mar horeba lagu caddeeyay barnaamijka beerashada waara. Ka mid ah alaab-qeybiyeyaasha Ruushka ee alaabta ceeriin, shirkaddu waxay kor u qaadaysaa dhaqanka beeraha dib-u-soo-celinta, loogu talagalay in lagu ixtiraamo ciidda (tusaale ahaan, adoo beddelaya wareegga dalagga), iyadoo la adeegsanayo bacrimiyeyaasha "cagaaran". Shirkaddu waxay baareysaa oo ay hirgelineysaa xalka maaraynta waraabka ee CropTrack ee caqliga leh ee beeraha baradhada si loo ilaaliyo kheyraadka biyaha. Kaliya 15 sano, shirkaddu waxay ku maalgelisay in ka badan $ 50 milyan Barnaamijka Horumarinta Supplier Supplier Leaders Agroindustry.