Inta lagu gudajiro barnaamijka, shan beerood oo Ruush ah, oo shuraako la ah Belaya Dacha Group of Companies, waxay heli doonaan deeqo la beegsanayo si ay ugu gudbaan shahaadada caalamiga ah waxayna awoodi doonaan inay noqdaan alaab-qeybiyeyaasha McDonald's
McDonald wuxuu ku dhawaaqay daahfurka wajiga koowaad ee barnaamijka deeqaha la beegsanayo ee loogu talagalay in lagu taageero beeralayda Ruushka. In ka badan 20 beerood oo ka kala yimid 16 gobol oo ka tirsan dalka Ruushka, oo iskaashanaya Belaya Dacha Group of Companies, ayaa ka qayb qaatay.
Waqtigaan la joogo McDonald wuxuu alaabooyin ka helaa 160 shirkadood oo u dhashay Ruushka. Iyaga, iyaguna, waxay isticmaalaan alaabta ceyriinka ah ee ka badan 400 beerood oo ka shaqeeya qeybaha beeraha sida dhaqashada lo'da, salaarta sii kordhaysa, qajaarka, baradhada, iyo beeraha caanaha si ay u siiso wax soo saarka shirkadaha shabakadda. Daahfurka barnaamij lagu taageerayo kuwa soo saara saladhka waa talaabada ugu horeysa ee hindisaha ballaaran ee McDonald ee loogu talagalay horumarinta beeraha Ruushka iyo, iyadoo la raacayo, kordhinta tirada alaabta ceeriin ee tayada leh ee suuqa. Beeraleyda naftooda, tani waxay ka dhigan tahay fursad ay iskaashi la yeeshaan shirkadaha kale ee waaweyn, koboc dheeraad ah iyo fursad ay ku horumariyaan ganacsiga qaybaha kala duwan ee Ruushka. Mustaqbalka, qorshooyinka McDonald ee lagu balaarinayo barnaamijka si loo daboolo qaybaha kala duwan ee beeraha.
Iyadoo lala xiriirinayo horumarka firfircoon ee shabakadda shirkadaha McDonald ee Russia, shirkaddu waxay xiiseyneysaa inay ballaariso juqraafiga sahayda waxayna go'aansatay, ugu horreyntii, inay taageerto kuwa wax soo saara beeraha ee qaadaya tallaabooyinka ugu horreeya ee saladhka sii kordhaya. Si looga qaybgalo barnaamijka, 5 beerood ayaa laga soo xulay Astrakhan ilaa Novosibirsk, taas oo soo martay xulasho adag iyadoo loo eegayo shuruudaha soo socda: soosaarida iyo otomatiga ee geedi socodka, badbaadada cuntada iyo tayada wax soo saarka, tikniyoolajiyadda keydinta kaydka iyo, ugu muhiimsan, rabitaanka horumarinta ayna soo bandhigaan tikniyoolajiyad cusub. Marka la eego natiijooyinka marxaladda koowaad ee barnaamijka, deeqaha waxaa helay: Vitaly Iotov (gobolka Moscow), Vladimir Kim (gobolka Tula), Vladislav Lupine (gobolka Krasnodar), iyo sidoo kale Sergey Bystrykh iyo Razil Sungatov oo ka kala yimid Novosibirsk iyo Astrakhan gobollada, siday u kala horreeyaan. Helitaanka shahaadada Global GAP waxay u oggolaan doontaa beerahooda in aysan kaliya u helin aqoonsi tayada sare iyo badbaadada wax soo saarkooda, laakiin sidoo kale inay u furaan suuqyo cusub naftooda.
McDonald's wuxuu ka dhigayaa mid ka mid ah shuruudaha adag ee suuqa Ruushka ee loogu talagalay alaab-qeybiyeyaasha alaabada, gaar ahaan, waa qasab in la helo shahaadada tayada caalamiga ah iyo badbaadada marka loo eego heerka Global GAP. 2021, kuwa ku guuleysta barnaamijka waxay heli doonaan deeq loogu talagalay inay ku dhaafaan shahaadadan - tani waxay u oggolaan doontaa iyaga inay kordhiyaan tartankooda suuqa caalamiga ah oo ay noqdaan alaab-qeybiyeyaasha McDonald.
Shirkadda ayaa mas'uul ka ah xulashada alaab-qeybiyeyaasha - waxay maraan dhowr marxaladood oo hubin ah u hoggaansanaanta heerarka wax soo saarka caalamiga ah. “Waan ku faraxsanahay in alaab keenayaashu ay yihiin hogaamiyaasha dhismaha beeraha iyo warshadaha ee Ruushka. Irina Korshunova, Agaasimaha Sare ee Hubinta Tayada iyo Hubinta Tayada iyo Hormarinta Joogtada ah ee shirkadda McDonald ee Ruushka ayaa tiri maanta 99% wax soo saarka McDonald waxaa lagu soo saaray Ruushka, iyadoo si buuxda loogu hogaansamayo heerarka ugu adag ee Ruushka iyo kuwa caalamiga ah. Bilowga barnaamijka deeqaha la bartilmaameedsaday ee beeraleyda maxalliga ah waa tallaabo macquul ah oo ku aaddan shaqadeena si aan u taageerno dhismaha agro-warshadaha iyo dhaqaalaha Ruushka guud ahaan. Barnaamijku wuxuu faa'iido u leeyahay beeralayda iyo McDonald labadaba: aad ayey muhiim noogu tahay inaan helno alaab tayo leh oo joogto ah, tanina waxay si toos ah ugu xiran tahay helitaanka alaabta ceyriinka oo tayo leh. Beeraleyda, kaqeybgalka barnaamijka waxay fursad u tahay helitaanka suuq iib oo damaanad qaada ”.
“Belaya Dacha waa hormuudka iyo hogaamiyaha suuqa saladhka ee Russia. Waxaan nahay kuwii ugu horreeyay ee bilaabay inaan siinno baraf la jarjaray 'McDonald's' 1994, markii aysan waxba ka ogeyn kordhinta saladhka barafka. Maanta, iyada oo ay ugu wacan tahay waayo-aragnimadii la soo uruuriyay, Belaya Dacha waxay si firfircoon u horumarineysaa labadaba beerashada beeraha iyo iskaashi qandaraasle ah oo lala yeesho beeraleyda ka kala timid gobollada kala duwan ee Ruushka, iyagoo gacan ka geysanaya soo bandhigida hab-dhaqannada ugu wanaagsan ee lagu beero dalagyada salad. Adeegga agronomic ee u gaarka ah shirkadda ayaa la taliya, kormeera isla markaana gacan ka geysta hubinta u hoggaansanaanta heerarka caalamiga ah, ayuu yidhi Vadim Matusevich, Agaasimaha Guud ee Agroholding Belaya Dacha. "Barnaamijka wadajirka ah ee ay la leeyihiin McDonald's wuxuu wax weyn ku kordhinayaa xaqiijinta qiimaha ay leedahay in lala kulmo heerarka tayada caalamiga ah ee beeraleyda berrinka."