Astaanta Lay ayaa cusboonaysiin doonta baakaddeeda iyo calaamadeeda markii ugu horreysay muddo laba iyo toban sano ah. Sameeyaha chips-ka ayaa sidoo kale dib u bilaabaya boggeeda rasmiga ah si uu u muujiyo isbeddelka naqshadeynta.
Dib-u-qaabaynta ugu horreysa tan iyo 2007 waxay noqon doontaa Lay's (PepsiCo-ay leedahay) summada chip baradhada. Chips ku jira baakadaha cusub ayaa marka hore ka soo muuqan doona Maraykanka iyo Kanada, ka dibna suuqyada kale.
Lay's wuxuu ka dhigay summada mid yar, beddelay farta iyo xagasha sawirrada. Iyada oo la kaashanayo dib-u-soo-saarka, soo-saareha chips-ka ayaa rajeynaya inuu soo jiito daawadayaal badan oo dhallinyaro ah.
Sida laga soo xigtay Frito-Lay (taas oo ka dhigaysa Lay's chips), John Guerra, madaxa naqshadeeye, shirkadu waxay rabeen inay soo gudbiso naqshadda cusub ee Lay's waa "calaamad madadaalo iyo dhadhan leh." Chips-yada ayaa marka hore ka soo muuqan doona baakadaha cusub ee Maraykanka iyo Kanada, ka dibna suuqyada kale.
Source: https://www.retail.ru/